Mangbingo Gacha Shop
A gacha shop in Seongsu, built to pull a younger audience back into the brand.1020을 다시 데려오기 위해 성수에 지은 가챠샵.
- Client
- Baskin-Robbins Korea
- Location
- Seongsu, Seoul
- Year
- 2025
- Role
- Creative Marketing Team Lead
- Scope
- Concept, SD/DD/CD, vendor management, on-site operation
The brand’s customer base has been quietly ageing. This pop-up sited itself where that audience already spends its weekends, and staged product discovery as a game rather than a menu board.
고객이 조용히 나이 들고 있었습니다. 그들이 이미 주말을 보내는 동네에 자리를 잡고, 제품 발견을 메뉴판이 아닌 게임으로 연출했습니다.
Arrive, play, leave with something.들어오고, 놀고, 무언가를 들고 나가기.