Ahran Won

GFFG

Knotted Westfield Century City

Knotted’s first US location — translation, not replication.노티드의 미국 1호점. 복제가 아니라 번역.

Knotted Westfield Century City — GFFG
Knotted Westfield Century City — GFFG
Knotted Westfield Century City — GFFG
Knotted Westfield Century City — GFFG
Knotted Westfield Century City — GFFG
Knotted Westfield Century City — GFFG
Client
GFFG
Location
Los Angeles, United States
Year
2024
Role
Creative Director
Scope
Creative direction, retail concept, brand translation for the US market

The surrounding retail language in Century City is cleaner and more restrained than Seoul. Signature elements stay as focal points; modern lines carry everything else.

센추리시티의 리테일 언어는 서울보다 정제되어 있습니다. 시그니처 요소는 초점으로 남기고, 나머지는 모던한 선이 맡습니다.

Knotted Westfield Century City — GFFG
Knotted Westfield Century City — GFFG
Knotted Westfield Century City — GFFG
Knotted Westfield Century City — GFFG

Unmistakably Knotted to those who know it; simply good to those who don’t.아는 사람에게는 분명한 노티드, 모르는 사람에게는 그냥 좋은 공간.