Disney CPGP Korea Kickoff
Designed, bid and built in three weeks, on a constrained budget.3주, 제한된 예산. 설계부터 시공까지.
- Client
- The Walt Disney Company
- Location
- Seoul, Korea
- Year
- 2022
- Role
- Creative Manager, APAC
- Scope
- SD, DD, agency bidding, on-site supervision
A licensee showcase for an audience that decides where to place bets. We planned it as a sequence of high-impact set pieces, spending the budget where buyers stand.
베팅을 결정하는 라이선시를 위한 쇼케이스. 균등하게 마감하는 대신 구매자가 실제로 서는 자리에 예산을 몰았습니다.
Spend where the buyer actually stands.구매자가 서는 자리에 쓰는 것.