Knotted 2025 Campaigns
A year of seasonal campaigns, each built on a single line of copy.한 줄의 카피에서 출발한 일 년치 시즌 캠페인.
- Client
- GFFG
- Location
- Seoul, Korea
- Year
- 2025
- Role
- Creative Director
- Scope
- Campaign concepts, art direction, key visual production
Low Sugar Extra Happy, Every Lover Needs Sweet Hearts, When Life Gets Tough, Just Eat S’more — each ran as a complete system, so a flavour launch arrived as a campaign rather than a poster.
Low Sugar Extra Happy, Every Lover Needs Sweet Hearts, When Life Gets Tough, Just Eat S’more. 각각을 완결된 시스템으로 운영해, 신제품이 포스터가 아니라 캠페인으로 도착하게 했습니다.
A flavour launch, arriving as a campaign.신제품을 캠페인으로 도착시키는 일.