Knotted Lifestyle Expansion
Taking Knotted out of food entirely — collaborations, apparel, living, pet.노티드를 음식 밖으로 — 콜라보, 의류, 리빙, 펫.
- Client
- GFFG
- Location
- Seoul, Korea
- Year
- 2024
- Role
- Creative Director
- Scope
- Brand extension strategy, collaboration targeting, merchandise line design
Could a dessert brand hold attention in categories it had never entered? The proposal maps targets across industries — Porsche, BTS, Musinsa, AOMG, Kia, Samsung — alongside a full merchandise line.
디저트 브랜드가 한 번도 들어가본 적 없는 카테고리에서도 관심을 잡을 수 있을까. 포르쉐·BTS·무신사·AOMG·기아·삼성을 타겟으로 매핑하고 전체 MD 라인을 설계했습니다.
Touchpoints in a customer’s day that have nothing to do with eating.먹는 것과 상관없는 하루의 접점들.