Knotted Merchandise Collection
The lifestyle proposal, built.제안서가 실제로 만들어진 결과.
- Client
- GFFG
- Location
- Seoul, Korea
- Year
- 2024–2025
- Role
- Creative Director
- Scope
- Product design direction, packaging, seasonal collections
Tableware drawn from donuts and the signature smile motif; cups, bottles, plush, baby products; seasonal packaging including the Sugar Bear Cookie Set.
도넛과 시그니처 스마일에서 출발한 테이블웨어, 컵·보틀·인형·베이비 제품, 그리고 슈거베어 쿠키 세트 같은 시즌 패키지.
A cheerful identity, translated into things people keep.유쾌한 정체성을 사람이 간직하는 물건으로.