Disney at Toys “R” Us
A full retail renewal, carried from schematic design through construction.기본설계부터 시공까지 이어진 리테일 전면 리뉴얼.
- Client
- The Walt Disney Company
- Location
- Seoul, Korea
- Year
- 2022–2023
- Role
- Creative Manager, APAC
- Scope
- SD, DD, agency bidding, on-site supervision
Toys “R” Us wanted a revival built around the Disney shopping experience. The design goal was warmth — a store a family wants to be inside.
디즈니 쇼핑 경험을 중심으로 한 부활이 과제였습니다. 목표는 따뜻함 — 가족이 머물고 싶은 매장.
A place to be inside, not a distribution point.유통 거점이 아니라, 머물고 싶은 공간.